北京2022年冬奧會會徽——冬夢
Winter Dream – Emblem of the Olympic Winter Games Beijing 2022
會徽以漢字“冬”為靈感來源,運用中國書法的藝術形態,將厚重的東方文化底蘊與國際化的現代風格融為一體,呈現出新時代的中國新形象、新夢想,傳遞出新時代中國為辦好北京冬奧會,圓冬奧之夢,實現“三億人參與冰雪運動”目標,圓體育強國之夢,推動世界冰雪運動發展,為國際奧林匹克運動做出新貢獻的不懈努力和美好追求。
The inspiration of the emblem design comes from the Chinese character for winter -- “冬”. A stylised, calligraphic rendition of the Chinese character, which infuses Chinese culture with contemporary artistic elements, projects a new image of China in a new era, demonstrating the country's commitment to a successful Winter Games. It also heralds the realisation of China's Winter Olympic Dream, namely, to encourage more Chinese people to take part in winter sports, to build China into a sporting power, and to promote winter sports and the Olympic Movement around the world.
會徽圖形上半部分展現滑冰運動員的造型,下半部分表現滑雪運動員的英姿。中間舞動的線條流暢且充滿韻律,代表舉辦地起伏的山巒、賽場、冰雪滑道和節日飄舞的絲帶,為會徽增添了節日喜慶的視覺感受,也象征著北京冬奧會將在中國春節期間舉行。
The upper part of the emblem resembles a skater and its lower part a skier. The ribbon-like motif in between, full of rhythm, stands for the host country's rolling mountains, Games venues, ski courses and skating tracks. The ribbons, as artistically expressed in the emblem, give a touch of festivity and are an indication that the Games coincide with the celebrations of the Chinese New Year.
會徽以藍色為主色調,寓意夢想與未來,以及冰雪的明亮純潔。紅黃兩色源自中國國旗,代表運動的激情、青春與活力。
The emblem's primary colour of blue represents dreams and the future, as well as the purity of ice and snow. The colours of red and yellow, which draw on those of China's National Flag, represent passion, youth and vigour.
在“BEIJING 2022”字體的形態上汲取了中國書法與剪紙的特點,增強了字體的文化內涵和表現力,也體現了與會徽圖形的整體感和統一性。
The presentation of the words “Beijing 2022”, a nod to the art of Chinese calligraphy and paper-cutting, adds to the harmony of the entire emblem.
北京2022年冬殘奧會會徽——飛躍
Flying High - Emblem of Beijing 2022 Paralympic Winter Games
會徽設計秉承展現舉辦地文化、體現以運動員為中心的理念,將中國書法藝術與冬殘奧會體育運動特征結合起來。設計展現了漢字“飛”的動感和力度,巧妙地幻化成一個向前滑行、沖向勝利的運動員,同時形象化地表達了輪椅等冬殘奧會特殊運動器械形態。上半部分線條剛勁曲折,下半部分柔美圓潤,寓意運動員經過頑強拼搏、歷經坎坷最終達到目標獲得圓滿成功。會徽展現了運動員不斷飛躍,超越自我,奮力拼搏,激勵世界的冬殘奧精神。
The emblem is designed to present the host country's culture and highlight the Games organisers' athlete-centred philosophy. It draws inspiration from the vigour and strength implied in the Chinese character for flying – “飛”, pronounced fei. In a vivid way, the emblem evokes the image of an athlete in a wheelchair rushing towards the finish line and victory. The robust strokes in the upper part and the soft curves below symbolise Para athletes striving for excellence despite their physical disabilities. The emblem embodies the Paralympic spirit that aims to enable Para athletes to achieve sporting excellence and inspire and excite the world.
會徽圖形整體充滿了昂揚向上之激情,奮進飛躍之動感,色彩豐富,構圖完美,象征并激發運動員以堅強的意志作為精神的翅膀,在冬殘奧賽場上放飛青春夢想!
With its impressive colour scheme and well-balanced composition, the emblem seeks to convey a message of strength, passion and dynamism. It encourages all athletes to fly high on the wings of their aspirations.